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Keywords: Over-consumption
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2833–2861.
Published: 13 October 2022
... and display format. Understanding the effect of visual food cues will help policymakers devise strategies to counter over-consumption, which increases the risk of non-communicable diseases and reduces consumer well-being (SDG 3, United Nations). Originality/value Introducing a novel pictorial cue (i.e...
