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Keywords: Ownership
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (8): 31–39.
Published: 01 August 1990
...Geoffrey N. Soutar; Richard C. Bell; Yvonne M. Wallis There has been considerable research into the pattern of consumer durable purchase. Most of the research has used Guttman scaling as the basis of the analysis but there are some problems in using this method with durable ownership data...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (4): 63–69.
Published: 01 April 1983
... MCB UP Limited 1983 Bicycle industry Children Consumer marketing Ownership ...
