...Geoffrey N. Soutar; Richard C. Bell; Yvonne M. Wallis There has been considerable research into the pattern of consumer durable purchase. Most of the research has used Guttman scaling as the basis of the analysis but there are some problems in using this method with durable ownership data...

... and their behaviour, manufacturers might develop more effective marketing programmes. Bicycle industry Children Consumer marketing Ownership 63 On Becoming a Ten-Speed Bike Owner by Kjell Grønhaug "Elvis had brought with him his guitar a present from his father in lieu of the bicycle he really wanted...