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Keywords: PSM-enabled interactions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 95–130.
Published: 09 December 2025
... differently due to the two platforms’ distinct characteristics. Drawing on open systems theory, this study aims to develop a conceptual framework that examines the effects of channel multiplicity on conflicts and the moderating roles of IOS- and PSM-enabled interactions in the relationship between channel...
