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Keywords: Pandemic
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 548–571.
Published: 20 December 2023
...Maxwell Poole; Ethan Pancer; Matthew Philp; Theodore J. Noseworthy Purpose The COVID-19 pandemic triggered an increase in online traffic, with many assuming that this technology would facilitate coping through active social connections. This study aims to interrogate the nature of this traffic...
