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Keywords: Parasocial relationship
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Journal Articles
The allure of celebrities: unpacking their polysemic consumer appeal
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2025–2053.
Published: 05 June 2019
... personalities who happen to be famous with a certain audience. Autoethnography Celebrity Consumer appeal Experiential consumption Parasocial relationship Stardom Human brands For over a century, film and entertainment have presided among the world’s most successful industries (Elberse, 2013...
