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Keywords: Partner quality
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Journal Articles
“Just be there”: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1281–1303.
Published: 14 February 2020
... and partner quality). Design/methodology/approach Data from an online survey (N = 200) with customers of UK-based B2B firms were analysed using structural equation modelling. Findings The study reveals that a supplier’s presence on Twitter, LinkedIn and Facebook has a positive impact on all...
