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Keywords: Partner trust
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Journal Articles
Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects
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Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (1-2): 100–123.
Published: 08 February 2016
... on partner trust over time. The purpose of this study is to investigate whether (and if so how) these two types of satisfaction have differential effects on partner trust from the initial stage of channel relationship to the subsequent relationship period. Design/methodology/approach – Longitudinal...
