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Keywords: Partnering
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Journal Articles
Gathering and using information for the selection of trading partners
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 143–162.
Published: 01 February 1999
...Edwin J. Nijssen; Susan P. Douglas; Gilles Calis Examines the nature of the search process used by international firms in identifying trading partners in emerging markets, and to what extent systematic information collection on potential partners is likely to enhance the choice of satisfactory...
Journal Articles
Use of expert systems in international marketing: An application for co‐operative venture partner selection
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (1): 73–86.
Published: 01 February 1997
... and selection of partners for international co‐operative ventures is one of the most complex and critical decisions made by managers. After a brief discussion of expert systems, presents an expert system application for co‐operative venture partner selection. © MCB UP Limited 1997 Alliances Decision...
