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Keywords: Patient’s voice
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2207–2213.
Published: 14 September 2018
... to a patient’s willingness to engage his/her agency in their rehabilitation. Originality/value Whilst recognising that integrated care is patient-centred and seeks to incorporate the patient’s voice, this research gives insight into how the author, as a patient, engaged her agency in her rehabilitation...
