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Keywords: Pedagogical strategies
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Journal Articles
“Beyond our bubble”: bridging marketing classrooms and communities experiencing vulnerabilities
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 494–509.
Published: 12 January 2026
... discussions and developed inclusive pedagogical strategies. The next section outlines three guiding principles that emerged from these experiences and continue to evolve through reflective practice. The classroom practices described in this section emerged from the engagements with communities...
