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Keywords: Peer influence
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2079–2105.
Published: 29 June 2020
...J. Lukas Thürmer; Maik Bieleke; Frank Wieber; Peter M. Gollwitzer Purpose This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer...

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