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Keywords: Peer service providers
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Journal Articles
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
Available to PurchaseMd Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 968–1013.
Published: 13 April 2022
..., researchers have modified the fundamental TPB model by adding or subtracting variables (Mao and Lyu, 2017 ; Huang and Kuo, 2020). Collaborative consumption MASEM TPB model Peer service providers Collaborative consumption (CC) is a type of business model that allows sharing unused assets...
