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1-2 of 2
Keywords: Pensions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (9-10): 972–993.
Published: 01 September 2006
...Len Tiu Wright; Tina Harrison; Kathryn Waite; Gary L. Hunter Purpose To critically assesses the extent to which consumers are being empowered by the internet, focusing specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 387–413.
Published: 01 April 2001
... are not as damaging as the earlier ones. The study is based on the UK pensions mis‐selling scandal, which generated severe, long‐term media criticism of the large UK insurance companies. Hence it analyses a unique reputational management situation in that the firms involved are subject to continuous and intense...
