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Keywords: Perceived financial preparedness for emergencies
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2223–2244.
Published: 29 June 2020
... 2020 16 04 2020 30 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Risky indebtedness behaviour Perceived financial preparedness for emergencies Financial services marketing Consumer credit Financial well-being...
