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Keywords: Perceived impact
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 472–493.
Published: 29 January 2026
... versus money framing Psychological connectedness Perceived impact Self-construal Willingness to donate Specifically, heightened psychological connectedness between donors and beneficiaries strengthened the emotional bond between them (Brodie et al., 2013). In this state, donors are more...
Includes: Supplementary data
