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Keywords: Perceived importance of the reduced service
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Journal Articles
Reduced services for environmental reasons: how availability of choice and environmental priming shape consumer attitudes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1467–1505.
Published: 11 May 2026
..., environmental concern and environmental priming on consumer attitudes toward businesses providing reduced services under conditions of both high and low perceived importance of the reduced service. Design/methodology/approach A conceptual model is presented, and hypotheses are tested with three experimental...
Includes: Supplementary data
