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Keywords: Perceived peer support
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 761–790.
Published: 05 March 2020
... perspectives. The results also show that OCLP has negative impacts on channel members’ psychological and behavioural outcomes (satisfaction, information sharing, positive word of mouth), after controlling for the effect of perceived unfairness. Channel partner perceived peer support emerges as a boundary...
