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Keywords: Perceived preference heterogeneity
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Journal Articles
It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations
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Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1426–1452.
Published: 06 May 2025
...Luping Sun; Yanfei Tang; Xinyi Ma Purpose Previous research has not examined the influence of perceived preference heterogeneity, a contextual antecedent, on consumer response to artificial intelligence (AI)-driven recommendations. This paper aims to address this gap by exploring this issue...
