... rights only Selling firm credibility Customer engagement Risk reduction Perceived value Perceived quality Buyer dependence Business-to-business (B2B) marketing is evolving in response to empowered industrial buyers. With access to information across digital platforms, buying firms...

...Ravi Pappu; Pascale G. Quester Purpose – This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory...