... buyer perceptions of value, service quality and dependence. Selling firm credibility Customer engagement Risk reduction Perceived value Perceived quality Buyer dependence While CE has been studied extensively in consumer markets and gathered momentum recently in B2B literature...

...Ravi Pappu; Pascale G. Quester Purpose – This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory...