... to the knowledge of the social and affective variables that influence the sales performance appraisal process, an area of research that is almost unexplored. H4. A supervisor's affect towards the salesperson will positively influence the evaluation of the salesperson's performance. Based...

... the need to search for meaningful ways to summarize the empirical findings of this field of research. New products Product development Performance appraisal Strategic marketing Search by using key words such as “new product”, “new product performance”, “new product success”, and other key...