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Keywords: Performance indicators
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Journal Articles
Marketing Control: Reconceptualization and Implementation Using the Feedforward Method
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (1): 24–40.
Published: 01 January 1992
... Feedback Marketing management Performance indicators Salesforce ...
Journal Articles
A Performance Index for Evaluating Marketing Programmes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (1): 21–30.
Published: 01 January 1977
... programme and not specific marketing activities such as advertising, sales promotions etc. Sums up that it is shown that this index incorporates aspects not taken into account in previous methods. © MCB UP Limited 1977 Performance indicators Evaluation Marketing planning Profit | 21...
