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Keywords: Performance measurement (quality)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (1-2): 134–156.
Published: 10 February 2012
... Performance measurement (quality) Marketing Research Research is an integral part in the academic profession. Many personnel, program assessments, government policies on education decisions use the quantity and quality of research as benchmarks. The quantity of research is less significant without...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (5-6): 629–645.
Published: 01 May 2005
...) test of the MO‐performance link in Ghana. Based on data collected from 74 firms, this author found no correlation between MO and two performance measures. Market orientation Marketing Exports Performance measurement (quality) The implementation of the marketing concept is widely...
