... a predetermined set of marketing journals ignores influential research works in other publication outlets such as book chapters, conference proceedings, monographs, or articles published by journals in other disciplines. Marketing research Performance measurement (quality) Marketing Research...

... Marketing Exports Performance measurement (quality) The implementation of the marketing concept is widely thought to have a positive influence on business performance. This assumption underlies two separate areas of research. On one side, is a group of predominantly American scholars, who have...