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Keywords: Personal needs
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (6): 852–881.
Published: 31 May 2011
... ; Narver and Slater, 1990). It does, however, feature in Dean and Croft's (2001) discussion of Christopher et al.'s (1991) Six Markets Model and its applicability for political “markets”. Political parties Philosophy Personal needs Strategic management Market orientation Denmark...
