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Keywords: Personality differences
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1157–1176.
Published: 26 July 2013
.... Customer loyalty Need for cognition Personality differences Behavioural intentions Customer satisfaction Financial services Scandinavia We previously defined value as a perceptual judgment of the overall value received from a given object. The elaboration likelihood model (Petty and Cacioppo...
