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Keywords: Personality differences
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1157–1176.
Published: 26 July 2013
... by a personality trait (NFC) not previously used in satisfaction-loyalty research. The results indicate that a consumer's dispositional tendency to think and elaborate (more or less) can bias survey results. Customer loyalty Need for cognition Personality differences Behavioural intentions Customer...
