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Keywords: Personality tests
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (3): 185–199.
Published: 01 March 1968
... salespersonnel, showing some limitations of the tests in question and revealing their effectiveness. Salesforce Selection Personality tests Testing Interviewing Effectiveness © MCB UP Limited 1968 The use of tests in the selection of salesmen by E. A. Johns, Slough College of Technology...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (1): 13–23.
Published: 01 January 1968
..., expository and closing, and reveals that different selling situations involve different proportions of these skills. Discusses the need for social skill training. © MCB UP Limited 1968 Salesforce Personality tests Effectiveness Measurement The successful salesman: a personality analysis by G...
