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Keywords: Personalization
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Journal Articles
Creating customer loyalty through service customization
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 331–356.
Published: 30 March 2012
... of customization experience, or how well the product fit the customer's personal requirements (postpurchase)” plays an outstanding role when predicting customer satisfaction. Similarly, Ostrom and Iacobucci (1995) find that service customization contributes to the formation of customer satisfaction, although its...
