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Keywords: Pharmaceuticals
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Journal Articles
Improving pharmacy store performance: the merits of over-the-counter drugs
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1276–1299.
Published: 13 July 2015
... Limited 2015 Health care Retailers Regression analysis Pharmaceuticals Davies (1972) identifies three types of influence of a retail outlet location. He distinguishes arterial accessibility, general accessibility and special accessibility of a retail location. Arterial...
Journal Articles
Marketing pharmaceuticals in Japan: background and the experience of US firms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (8): 561–582.
Published: 01 September 1997
...Charles Pahud de Mortanges; Jan‐Willem Rietbroek; Cort MacLean Johns States that although Japan’s pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor...
