... seek to enhance reputational benefits from charitable giving – the most traditional form of corporate philanthropy – by publicizing their donations (Chen et al., 2018). Furthermore, corporate giving receives more press coverage than other types of corporate promotions (Lev et al...

...Debbie Thorne McAlister; Linda Ferrell Outlines the concept of strategic philanthropy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements to consider in implementation. Organizations have long realized the benefits...

...Marylyn Collins Addresses the growing incidence of corporate philanthropy on the part of multinational corporations, not only in their country of origin,but also on an increasingly international scale. Defines the term“global corporate philanthropy” (GCP), and reviews the environmental factors...