...Socrates I. Papadopoulos The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual framework, which highlights the main variables affecting the international marketing operations of public and private tourist organisations. In particular...

...Donald V. Shiner Despite 40 years of research by many social science disciplines, the conduct of planning in the business firm is not well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is particularly susceptible to the heirarchical nature...

...Miron Mushkat The influence of government planning on the public sector can be seen in the attempt to increase efficiency, which often overlooks more distant objectives. The most usual strategic policy has been one of incrementalism — a policy of small‐scale change introduced gradually. The claims...

... limited its scope. © MCB UP Limited 1969 Marketing concepts Public transport Planning United Kingdom Applying the marketing concept to public transport planning by P. J . Hovell Salford University Much of the research dealing with, and the practical improvements made in, bus operation...