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Keywords: Plate waste
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1776–1792.
Published: 18 January 2024
... 06 2023 05 12 2023 20 12 2023 20 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only A new marketing mix intended to reduce plate waste at the pilot restaurant was co-designed by the pilot restaurant’s staff and diners...
