Keywords: Policy
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Journal Articles
European Journal of Marketing (2018) 52 (12): 2520–2531.
Published: 14 September 2018
...Charlene Elliott Purpose This paper aims to examine current regulatory initiatives on food marketing to young people and to highlight unique considerations when it comes to teenagers. Design/methodology/approach This paper integrates the policy and public health literature with the literature...
Journal Articles
European Journal of Marketing (2018) 52 (3-4): 882–906.
Published: 31 January 2018
... alter the nation brand’s perception. Design/methodology/approach This single case study drawing on in-depth interviews, field observation and secondary/historical material, applies mediated discourse analysis and critical discourse analysis to capture a transitional period in the cultural policies...
Journal Articles
Journal Articles
European Journal of Marketing (1995) 29 (8): 7–16.
Published: 01 August 1995
... conceptual thinking addressed at these export decisions. Discusses policy implications. Developments in policy models await parallel developments in models of export decisions and processes. The author calls for more research into the pre‐engagement phase of the export development process; and certainly...
Journal Articles
Journal Articles
European Journal of Marketing (1973) 7 (3): 242–246.
Published: 01 March 1973
...R. Hamsin; F.M. Wilkes Looks at the pricing policy of the Jaguar XJ12 which is primarily cost based. Demonstrates the importance of having an organizational structure capable of supplying relevant information for market based pricing methods. Identifies factors which play an important part...
Journal Articles
European Journal of Marketing (1973) 7 (3): 147–154.
Published: 01 March 1973
...Christina Fillop Examines the effect on the marketing policies of retailers and manufacturers and the protection of consumers of the laws of unfair competition which exist in most member states of the Common Market. Look at the restrictions and prohibitions on marketing practices included...

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