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Keywords: Political identity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (9): 2061–2094.
Published: 03 October 2024
...Lan Xia; Joyce (Feng) Wang; Fei Gao Purpose Pets reflect the identity and moral values of their owners. The purpose of this study is to examine how pet owners’ political identity (liberal–conservative) influences the relationship they forge with their pets as well as their purchase behaviors...
