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1-4 of 4
Keywords: Political ideology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 689–713.
Published: 17 January 2025
... only Offshoring Political ideology Country of origin Social sustainability Social dominance orientation Prosocial decisions In Western industrialized countries, some of the most popular consumer goods are sold by domestic companies under domestic brands in which the manufacturing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 632–658.
Published: 14 December 2023
... contribute to the literature on political ideology and emotion by demonstrating the use of specific emotion appeals in targeting specific consumer segments based on their political ideology. Practical implications The findings have significant implications for policymakers and public health officials...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (8): 1937–1962.
Published: 07 July 2020
... the roles of political ideology and its associated values, and Study 4 examines choice of an advisor in an online, but consequential setting. Findings Across several contexts and countries, the study finds a consistent pro-minority bias in evaluations of service employees. The study show...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (8): 1909–1935.
Published: 29 June 2020
... hypothesised model mapping consumers’ attitudes towards their consumer rights and responsibilities with that of their political ideology (liberalism, conservatism and libertarianism) and moral foundations (avoiding harm/fairness, in-group/loyalty, authority/respect and purity/sanctity). Design/methodology...
