... they can often see as merely offering a rather poor translation of their own concepts. Sums up that marketing practitioners may feel uncomfortable about explicitly acknowledging the existence of such activity. © MCB UP Limited 1982 Advertising Managerial power Political risk Social market...

... computer purchase decisions. Concludes that it is clear that the computer suppliers had differential access to the firm's power structure and it was also evident they had differential knowledge of its operation. © MCB UP Limited 1975 Industrial purchasing Decision making Political risk United...