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Keywords: Political science
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1197–1217.
Published: 01 December 2001
... of the conventional axioms of marketing are inappropriate in politics, and observes how in political science, as in marketing itself, there is a questioning ofthe fundamental rational foundations of anumber of key theoretical constructs. In proposing a multiple markets model for politics, cites as evidence the fact...
