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Keywords: Popular culture
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Journal Articles
Age is just a number: Rave culture and the cognitively young “thirty something”
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Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 641–658.
Published: 01 May 2004
... in the city rather than going on demos. Age ain't what it used to be. Cognition Popular culture Consumer behaviour Social groups Leisure activities Youth The author proceeded to give examples of advertising campaigns aimed at the cognitively young, such as Clarks', “act your shoe size...
