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Keywords: Portfolio planning
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Journal Articles
Broadening the Appeal of New Housing Product Portfolios:The Role of Segmentation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (7): 5–16.
Published: 01 July 1992
... the implications might be for the industry. © MCB UP Limited 1992 House building Market segmentation Marketing theory Portfolio planning Research ...
Journal Articles
Identification and Management of Key Clients
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 5–21.
Published: 01 May 1992
... the marketing team who should deal with each key client and its members′ tasks. Discusses a case study to illustrate how firms may use this model to manage defence and attack strategies. © MCB UP Limited 1992 Business‐to‐business marketing Decision making Key accounts Marketing concepts Portfolio...
Journal Articles
A Review of Portfolio Planning Models for Industrial Marketing and Purchasing Management
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (3): 7–22.
Published: 01 March 1990
...Peter W. Turnbull The more important strategic portfolio planning approaches that have evolved since Markowitz originally postulated his portfolio theory are described and summarised. Based on this review the author suggests that for industrial marketing and purchasing management the interaction...
