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Keywords: Positive science
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (9-10): 654–666.
Published: 01 October 1997
... follows utilizes biblical text and Christian concepts to illuminate and enhance the discussion. Marketing Postmodernism Positive science The writing of this paper has taken many twists and turns, but has eventually taken on the characteristics of a serious philosophical discourse against all...
