Keywords: Post‐modernism
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2011) 45 (11-12): 1799–1808.
Published: 15 November 2011
.... Consumerism Moral responsibility Business ethics Postmodernism Trust “Can you read the newspapers, watch television and generally try to keep informed about what is going on in the world without becoming cynical?” this statement (Keyes, 2006) shows how pervasive and central cynicism could...
Journal Articles
European Journal of Marketing (2002) 36 (7-8): 792–810.
Published: 01 August 2002
... streets. In this paper it will be argued that postmodern accounts of consumer shopping behaviour need to be developed and applied within the home shopping and wider remote shopping context. Directions for future research are proposed. © MCB UP Limited 2002 Postmodernism Society Shopping...
Journal Articles
European Journal of Marketing (2001) 35 (5-6): 722–743.
Published: 01 June 2001
... and publishing. © MCB UP Limited 2001 Marketing theory Postmodernism Management education Theory development is an issue that has been widely debated in the marketing academy over a considerable number of years. Extensive interest in the subject is exemplified by a number of AMA educators...
Journal Articles
European Journal of Marketing (2000) 34 (8): 1003–1006.
Published: 01 September 2000
...Ian Clarke A.   Fuat Firat and Nikhilesh   Dholakia . Consuming People: From Political Economy to Theaters of Consumption . London : Routledge   1998 . 208 pp. , ISBN: ISBN 0‐415‐16680‐2   $75 (hb) Consumer marketing Consumer behaviour Postmodernism...
Journal Articles
Journal Articles
European Journal of Marketing (1997) 31 (3-4): 285–296.
Published: 01 April 1997
... by inequalities in the economic system and by ideological hegemony. © MCB UP Limited 1997 Consumption Marketing Postmodernism The construction of social identity through “styles of consumption” is referred to in terms of lifestyle membership of “neo‐tribes” by Bauman (1990), where one may join...
Journal Articles
European Journal of Marketing (1997) 31 (3-4): 254–263.
Published: 01 April 1997
... therapy has been going well. © MCB UP Limited 1997 Marketing Postmodernism There are few more bloodcurdling sights in the management literature than book [reviews] which commence with a quotation from, or allusion to, the works of a distinguished philosopher. A philosophical epigram...
Journal Articles
European Journal of Marketing (1994) 28 (8-9): 27–51.
Published: 01 August 1994
... discourse, the adoption of postmodern perspectives is not without penalty. © MCB UP Limited 1994 Marketing mix Marketing research Marketing theory Postmodernism Michel “Sweet” Foucault, “Wacko” Jacko Derrida, Jean‐boy Baudrillard and the rest of the CRAZY Po‐Mo gang...

or Create an Account

Close Modal
Close Modal