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Keywords: Post‐modernism, Sociology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (5-6): 577–580.
Published: 01 June 1998
..., 50, 51). Stephen Brown . Postmodern Marketing Two: Telling Tales . London : International Thomson Business Press 1998 . 332 pp , ISBN: 1‐876152‐018‐2 Marketing concepts Marketing theory Post‐modernism, Sociology Meet the Ancestors (r) BBC 2 9.00...
