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Keywords: Post popularity
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Journal Articles
Post language and user engagement in online content communities
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 695–723.
Published: 09 May 2016
... of adjectives and nouns, adverbs, pronouns, punctuation (exclamation marks, quotation marks and ellipses), question marks, advisory words (should, shall, must and have to) and complexity indicators that appear in content community posts’ titles relate to post popularity (scores: number of favourable minus...
