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Keywords: Post-Adoption
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 452–487.
Published: 29 September 2025
...Lara Stocchi; Nina Michaelidou; Naser Pourazad; Panayiota J. Alevizou; Ruby Appiah-Campbell Purpose This research examines, post adoption, the key psychological mechanisms driving the intention to continue using health and fitness self-tracking apps (health apps, in short) amongst young users (e.g...
