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Keywords: Post-feminism
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2803–2824.
Published: 26 February 2020
... and parcel of India’s new middle-class, are now able to engage in high levels of consumption (Shenoy-Packer, 2014 ; Venkatesh et al., 2013). This shift in women’s consumption practices is encapsulated in discourse on post-feminism that engages with the contemporary context of neo-liberal, late...
