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Keywords: Posters
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Journal Articles
Towards effective poster presentations: an annotated bibliography
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1245–1283.
Published: 20 November 2007
...Douglas Brownlie Purpose The aim of this paper is to introduce the topic of poster presentation as legitimate area of academic study and practice within the marketing discipline. Design/methodology/approach The paper presents the output of one part of a research project that reviewed the state...
Journal Articles
Origins and Early Development of Outdoor Advertising in the United States
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (5): 7–17.
Published: 01 May 1986
... an impact with regard to outdoor advertising and in particular Phineas Taylor Barnum, who was the first to use large illustrated posters for effect, and this soon caught on. © MCB UP Limited 1986 Advertising Outdoor advertising Posters USA 7 Origin and Early Development of Outdoor...
