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Keywords: Power-responsibility equilibrium
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Journal Articles
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
...Ruwan Bandara; Mario Fernando; Shahriar Akter Purpose The purpose of this study is to examine privacy issues in the e-commerce context from a power-responsibility equilibrium theory (PRE) perspective. Design/methodology/approach The data was collected using an online survey (n = 335...

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