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Keywords: Practice styles
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1901–1929.
Published: 29 March 2021
... different health-care customer value cocreation practice styles based on the combinations of value cocreation activities they undertake and empirically examine how customers adopting different styles differ in terms of well-being and satisfaction. Design/methodology/approach The study was conducted...
