... clarity in how different forms of resident involvement and engagement with the brand shape brand meaning. Design/methodology/approach Drawing on two qualitative studies across five European cities, the research adopts a practice theory lens to examine both deliberate and unintentional forms of co...

... consumption Practice theory Everyday consumption Ontological security Teleoaffectivity Typology of practice Sequential qualitative multi-method Routines Cultural logics In her quest for a sustainable lifestyle, Emma grapples daily with the tension between ingrained routines and eco-conscious...

... takes a practice theory approach to valuation and draws on an ethnographic study of ReTuna, a second-hand shopping mall, to explore the valuation processes involved in the recirculation of products. Findings The analysis shows that the valuation of second-hand items is accomplished through multiple...

... it is in turn shaped by them. Design/methodology/approach The paper draws on extensive, qualitative interviews with 15 Swedish music consumers. During the course of these interviews, specific situations of everyday music listening were discussed in detail. Findings Drawing on practice theory and more...

...Rachel Trees; Dianne Marion Dean Purpose This purpose of this study is to examine the fluidity of family life which continues to attract attention. This is increasingly significant for the intergenerational relationship between adult children and their elderly parents. Using practice theory...

.... Design/methodology/approach The paper introduces practice theory as a lens through which to study and analyse IMC practices. Using qualitative coding and interpretative analysis, the framework was operationalised and applied to a two-year organisational ethnography encompassing IMC planning activities...

...Valerie Gannon; Andrea Prothero Purpose The purpose of this paper is to consider the use of beauty blogging selfies in conveying consumer authenticity. The authors used an under-researched consumer-based authenticity approach. Design/methodology/approach The authors adopt a practice theory...

... tastes and market actors. © Emerald Group Publishing Limited 2015 Practice theory Counterculture Market dynamics Market emergence Market practices Music scenes Recently, the need for grounding the link between marketing and markets has been emphasized...