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Keywords: Practitioner theories
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (10): 1691–1710.
Published: 20 September 2013
... the possibilities of advertising expression (Ashley and Oliver, 2010). © Emerald Group Publishing Limited 2013 Creativity Mental models Practitioner theories Managerial cognition Advertising agencies Academician-practitioner divide Advertising The academician-practitioner divide...
