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Keywords: Predictive model
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1610–1649.
Published: 31 May 2022
...Osamah M. Al-Qershi; Junbum Kwon; Shuning Zhao; Zhaokun Li Purpose For the case of many content features, This paper aims to investigate which content features in video and text ads more contribute to accurately predicting the success of crowdfunding by comparing prediction models. Design...
