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Keywords: Predictive validity
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Journal Articles
European Journal of Marketing (2016) 50 (11): 1942–1952.
Published: 14 November 2016
... and operational problems in Rossiter’s C-OAR-SE procedure and discusses how to align measurement in the social sciences to be compatible with the definition of measurement in the physical sciences. Psychometrics Content validity C-OAR-SE Convergent validity Predictive validity Rossiter’s (2002) C...

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